‘It’s a little PR for PR’

‘It’s a little PR for PR’

One of the introductory chapters in Pitch Perfect (Penguin Viking) begins with the bottom line: If you work in a category in the fashion, beauty or lifestyle space, this book will feel like it was written especially for you. Went. If not, you’ll have to put in some work, but you’ll get a lot of content for your domain and I won’t let you down.”

The public relations (PR) landscape is changing, the rules of the game for luxury fashion players have undergone a major change especially to the pandemic and new media formats. In subsequent chapters, its author Shrimoi Bhattacharya attempts to understand the value of authentic communication, building a brand in an increasingly digitized marketplace that is useful for aspiring campaigners and fashion entrepreneurs.

Based on prior experience interning with design legend Yoheji Yamamoto, “a job that involved stamping envelopes” that resulted in working in Paris, New York and eventually calling Goa his home, this book is an included insider. comes from. With a career spanning over 25 years that continues with her boutique PR agency, People Consulting.

However, for the most part, the book features short-handed essays from his industry friends and colleagues. There’s a forward by Dilip Kapoor, the founder of Hidesign, and there are some vague submissions from designers like Manish Malhotra, who state that his “greatest quality may be minding my own business”. “There is no formula for storytelling, so do what comes naturally to you”, Nonita Kalra, former editor of Elle India and Harper’s Bazaar India tells you.

The voice is all set, Bhattacharya’s wit is constantly being brimming with some humour. And the collage-y structure really means it’s not a book to be read end-to-end. Check it out when time and curiosity allow.



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