Music label and film studio T-Series is all set to expand into the OTT space. Their web content strategy will focus on creating content for various media platforms spanning the genres of action thrillers, murder mysteries, biopics and even jailbreak dramas.
Sharing his excitement on the diversification move of his company, Bhushan Kumar, Chairman and Managing Director, T-Series, said: “At T-Series, we have always believed in the power of stories, be it the music we create. Be it through, or the films that we produce.”
Revealing the line-up of storytellers powering this OTT effort, Kumar said: “Taking forward this ideology, we are a pool of content creators like Aanand L Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, Sanjay Gupta and more. Delighted to have Powerhouse, Bejoy Nambiar, Suparn S Verma, Mikhil Musale and Soumendra Padhi among many other stalwarts.”
Kumar said his lineup of stories will be “fresh, original and exclusive”. He added: “Our goal is to create ‘whack-worthy’ content that will cater to new audiences and include tapping into new markets. We aim to diversify and be a creative hub for producing music, films and web shows.” Thrilled.”
Factoring in the 5G rollout announced in the budget, he said: “There has been a lot of progress in the pipeline with the proposal for 5G spectrum expansion. It is projected that rural India will be connected via optic fiber by the year 2025 and it will inevitably This means that the Internet will be easily and cost-effectively available. OTT audience will expand rapidly.”
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